History of Advantage

Advantage Finance was founded in 1999 as a subsidiary of the long established S&U Group of Companies

Amongst our founding principles was the understanding that success could only be achieved through outstanding service and actually listening to the needs of our dealers and customers.

In order to fully meet these needs, we set about building our own account management systems, using our own in house developers. This key decision has resulted in an industry leading system that has won the praise and attention of dedicated software houses and given Advantage a real technological edge in an extremely competitive market.

Advantage has grown to become one of the UK's leading providers of specialist motor finance products. From our offices in Grimsby, where we employ over 50 people, we provide our products to hundreds of motor dealers throughout the UK.

Successful from the start, Advantage Finance recorded profits of £2.2m for the year ending 31/1/2006, and is looking forward to continued and sustained growth and success.